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The time for a brand new color sensation has finally come.
2018 has a new shade of its own – and it’s not the classic black or white that first comes to mind. Instead, women all over the world taken boldness one step further and adopted a bright, vibrant shade to match their mood.
The big reveal
Born from a color that is often used in its paler versions to depict gentleness and subtle femininity, the shade has been glammed up with a dash of confidence and chutzpah.
Brace yourselves, fashionistas, the color of the year is - Ultra Violet.
Yes, the days of boring old purple are finally over, and the new bright hue is being splashed onto every kind of fabric and outfit imaginable.
How Ultra Violet became Color of the Year
Are you curious to find out how Ultra Violet got it's place? Allow me to let you in on the secret - a team of trendwatchers were sent by the beloved color-masters of Pantone to travel across the world, to find out what is hot and trending in fashion, beauty, cosmetics, and more. (Now THAT is a dream job, wouldn't you agree?)
So the dream team scanned the globe, and they found that Ultra Violet was the modern woman's new favorite - and had wooed its way to skirts, scarves, shirts, belts and even overalls.
And besides becoming the trendiest color in fashion, Ultra Violet has been loved and featured in interiors, accessories and décor.
In contrast to the shade Greenery, the shade that highlighted the lushness of life, which was named Color of the Year by Pantone in 2017, Ultra Violet is all about balance, creativity and youth.
The voice of Ultra Violet
Pantone shared that Ultra Violet is an expression of change - a shade that symbolizes originality, visionary thinking and inventiveness. It is the mysterious shade of the night sky, that leaves dreamers like you and me intrigued.
If you try connecting the color to a genre of music, and inevitably envision pop legends like Prince and Jimi Hendrix, that's no coincidence. This shade is here to remind us to shine without norms and traditions hold us back.
Ultra Violet is a call to the fearless spirit within. It is a hue that energizes, channelizes, and yet calms. No wonder it has been associated with spirituality and mindfulness since a long time.
Ultra Violet - the color of change
Colors are a medium to convey your element, and Ultra Violet is your color if you began 2018 with hope, kindness and courage.
And in many ways, Ultra Violet becoming the new fashion rage is almost poetic. Think about it; it is a perfect blend of the pleasantness of blue and the sensuality and fearlessness of red. There couldn't be a better embodiment of a woman in 2018, who is not shy or pale anymore, and has finally decided to be herself.
So the next time you go shopping, skip through the custom shades that continue to fill up shelf after shelf, until you find that one sparkling shade of Ultra Violet. Own your uniqueness and let it dazzle the world.